The new True Blood Season 2 Blu-ray Disc has a social networking feature that fans of the HBO series can really sink their teeth into: automatic updates to their Facebook and Twitter accounts.
Described as the most extensive Facebook-linking feature in a Blu-ray Disc so far, the True Blood Live Feed sends updates to Facebook and Twitter as viewers watch the episodes. Each of the 12 episodes has at least eight scenes that can be posted to Facebook, too, direct from the discs.
“For True Blood, we have such engaged and passionate fans that we really wanted to provide them with a way to extend the fiction beyond what they see in the show,” says HBO’s Sofia Chang, “and share that passion with their friends.”
When a customer inserts any of the five discs into an Internet-connected Blu-ray player including the Sony PlayStation 3, they get an introduction about the Live Feed and can enable the updates. Viewers choose one of three factions: Vampire, the anti-vampire Fellowship of the Sun or mind-influencing Maenad. They can upload a photo that will be transformed and posted on Facebook as they watch more (a vampire fan will turn pale, with blood on his mouth).
As viewers watch discs, an update such as “(your name) just came out of the coffin to watch Episode 1″ would be sent to Facebook and Twitter. Fans also can earn virtual gifts; a viewing marathon might earn a vampire royalty crown.
True Blood’s Facebook feature may be the most elaborate foray for Blu-ray, but it isn’t the first. Previous releases such as Sherlock Holmes have had special live events with actors or directors. A Watchmen Director’s Cut event with director Zack Snyder let viewers chat on Facebook.
Studios hope that such new features will drive upgrades to Blu-ray players — in 11% of U.S. homes, up from 6% in 2009, according to the NPD Group.
Not bloody likely, says Scott Hettrick of tech news site HollywoodInHiDef.com. “In most homes, the Blu-ray player is not in the same room as the computer or Internet modem,” he says, so “most people cannot easily connect the Blu-ray player to the Internet.”

In addition to a goodly amount of commentary tracks, this DVD also includes bonuses that are a lot of fun. Both on the final disc of the set, the chapter for “Fellowship of the Sun” is broken down into four sunny, cheery homilies about God’s word — and killing vampires wherever you find them. A spoonful of sugar does indeed seem to help the stake go down. These segments, two led by Steve Newlin, and two by Sarah, comprise a total of twelve minutes of info on how to live a pro-living life.





















