HBO has always had a very active marketing campaign each season, but this for True Blood Season 6 it seems that its less “print” and more “online” focused. The network is serving up a fresh dose of interactive online goodies for True Blood fans.
In previous seasons of the show, there have always been multiple posters including cast members and more, but this year, there is only one poster, (seen below). With an ominous “No One Lives Forever” promotional line, the new season promotion seems to be more one dimensional, or, would you call it more focused. As we showed in previous postings, the image was posted all over.
However, online the promotion for this season has been truly “viral.” Here’s how HBO is priming fans online for the True Blood Season 6.
1. #ShowYourFangs - Part of HBO’s social strategy is to encourage fans to show their solidarity with the vampires by uploading photos featuring their own “fangs” to Twitter or Instagram, along with the hashtag #ShowYourFangs. The images filter into this landing page.
2. ‘True Survival’ Game - True Survival players must help Fangtasia bar owner Pam run away from vampire-hating humans in this side-scroller game, which is available to play in 25 languages. While players avoid obstacles, they must collect bottles and vials of blood for energy. Vampire abilities found along the journey help Pam kill Fellowship of the Sun protestors and V-sucking maniacs.
3. Bad Things Tumblr - True Blood finally made its way to Tumblr for season six in a very interactive way. The Bad Things Tumblr blog asks viewers to submit confessions, which the HBO social team then places on an image from the show. People can contribute confessions on Tumblr or on Twitter using hashtag #MyBadThing. The Tumblr blog also keeps fans updated on the show’s presence on other social networks.
4. Premiere Day Social Blitz and Interactive Pre-Show - On June 16 — season-six’s premiere day — HBO has been spilling show secrets acrossTwitter, Instagram and Vine, under the hashtag #SecretsFromTheSet. The social onslaught will lead up to the 8:45 p.m. ET pre-show featuring 13 cast members on the set of Fangtasia. HBO is promoting the pre-show in a series of Vine videos.