Alexander Skarsgard is the new poster boy for Calvin Klein’s new fragrance, “Encounter.” Not only is he featured in an ad in In-Style, but Coty, Inc. has sent us a .gif file of Alexander which demonostrates the mood for the campaign.
To celebrate the launch, the makers invite consumers to participate in the “Dare to Encounter” on-line journey. Starting on September 4th, when you visit ENCOUNTERCalvinKlein.com you can compete in a series of sophisticated virtual challenges that unlock pieces of actor Alexander Skarsgård and super model Lara Stone’s mysterious story of desire. Using animated GIF’s, as seen below, you can capture moments from the TV advertising shoot and bring the story to life in an unexpected way. Upon completing the challenges, users can watch the ENCOUNTER Calvin Klein short film and enter for a chance to win the grand prize of an ultimate ENCOUNTER getaway.
Thanks to our affiliated site, skarsgardnews.com, below is a scan of one of the ads for the campaign that appears in September’s InStyle Magazine.