For the second season of the vampire TV series, the network created fake ads for real brands.

Cable network HBO partnered with marketers for an ad campaign promoting the second season premier of its series “True Blood.” Agency Digital Kitchen created ads for fake products targeting vampires from real brands Ecko Unlimited, Geico, Gillette, Harley-Davidson, MINI and Monster.com–find more executions below. The ads maintain the brands’ logos and creative style while featuring made-up vampire-themed copy and products.

deadsexy HBO partners with marketers for True Blood campaign

echo HBO partners with marketers for True Blood campaign

geico HBO partners with marketers for True Blood campaign

harley HBO partners with marketers for True Blood campaign

mini HBO partners with marketers for True Blood campaign

monster HBO partners with marketers for True Blood campaign

Source: Creativity Online

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4 Responses to “HBO partners with marketers for ‘True Blood’ campaign”

  1. Sanna Sanna says:

    “Feel the wind in your fangs”

    “Attract a human”

    “Even vampires save 15 %”

    BWAH!

    LOL LOL

    [Reply]

  2. Rowena Rowena says:

    How fun are these! I think my fav is the Harley-Davidson ad. Gee, they are all good. What a treat!!

    [Reply]

  3. Selle Selle says:

    I loooove these ads! It factors into the realism concept and works all the way around.

    [Reply]

  4. bethany155 bethany155 says:

    These ads are great!!!!

    [Reply]

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