“In 2008, HBO introduced a provocative new series that implied vampires live among us. It pushed the envelope on every level and brought supernatural into mainstream. The PSA campaign for the vampire league launched the show and the campaign to a mass audience.”
CTAM, the Cable & Telecommunications Association for Marketing, since 1997 has annually honored a notable and influential marketing campaign from cable’s recent past by inducting it into the Hall of Fame. The campaign or concept must be at least five years old and have had a positive impact on the company and the industry.
Marketing for the show included a multimedia viral campaign promoting a serum that simulates blood and allows vampires to walk among the living. It included catchy, bogus ads for a “Tru Blood” drink and faux vampire Web sites, as Multichannel News noted at the time. ‘Tru Blood’ product ad by HBO
The other finalists that were being considered for the CTAM Hall of Fame inclusion were AMC: Breaking Bad; Comcast: The Slowkys; FX: Sons of Anarchy and USA: Characters Welcome.
The Hall of Fame induction was announced at an event, CTAM Think, Tuesday night in New York City, attended by about 250 people.
A full listing of the CTAM Awards winners can be found in the upcoming Sept. 16 edition of Multichannel News and at CTAM’s site.