Turn, Turn, Turn, the first episode of True Blood’s season 5 attracted 5.2 million viewers during the 9 p.m. ET broadcast. Including the total from the 11 p.m. screening, the episode was watched by 6.3 million viewers for the night. That’s 4% less then the season 4 premiere and 3% less then the season 4 finale.
On a social media level the premiere broke all records by generating nearly 242,000 comments on Facebook and Twitter on Sunday night, making it the most talked about premium cable season premiere ever.
The episode’s performance surpasses showings for premium cable premieres of Game of Thrones (58,845 comments), Dexter (23,935), Eastbound & Down (13,672) and Boardwalk Empire (13,616).

Source: Hollywood Reporter and Mashable













…and definitely worth all the fuss!!!!
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I am interested to see how the ratings track over the season-anybody know if this was the lowest watched season premiere of the show, or did another season do worse than this in its first episode? Pilot doesn’t count, of course.
From what I recall, TBs season premieres tend to draw more viewers each year than the last, so this seems to be breaking that trend. Still a lot of viewers, but interesting after all the vitriol about last year to see the premiere actually have less viewers than last year. Something to keep an eye on, you know HBO will be for sure!
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A slight dip for a show in its 5th season doesn’t seem all that horrible to me. I mean, if there is a more drastic drop as the season plays out, then I’d be worried. Right now? Nah.
Cool that the social media numbers are great!
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Congratulations to TB on its record-breaking social media numbers. Also wondering if there is any tracking done of how frequently the show is DVR’ed.
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